Last month, the National Music Publishers’ Association sued Roblox on behalf of NMPA members seeking monetary damages of at least $200 million, alleging the platform allows rampant unauthorized use of songs without paying songwriters or copyright holders.Īccording to a statement from Roblox, the company said it “respects the rights of all creators and uses advanced technology to screen all uploaded music. Last month, Roblox announced a similar deal with BMG, the world’s fourth-biggest music company, after the companies settled BMG’s claims relating to the use of BMG-controlled songs and recordings in the game.Īt the same time, Roblox’s has drawn fire from some corners of the music industry for allegedly not paying its fair share. More recently, Swedish singer Zara Larsson‘s launch party on Roblox in May 2021 drew over 4 million visits, the highest number for a launch party on Roblox to date. The concert venue in the game also included virtual merchandise sales, mini-games, a scavenger hunt, an interview with Lil Nas X, and other interactive activities.
More than 36 million people watched Lil Nas X perform in the first-ever live virtual concert on Roblox, which included the debut of “Holiday,” according to Roblox. The Roblox-Sony Music tie-up comes after they previously partnered on select events - including a virtual concert by Lil Nas X in November 2020. The companies said the partnership will “offer a range of new commercial opportunities for Sony Music artists” to reach new fans and generate new revenue streams around virtual entertainment. Terms of the agreement weren’t disclosed.
Roblox signed a deal with Sony Music Entertainment under which the companies plan to feature more Sony artists in the popular massively multiplayer online game.
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